Precision paid search for UK practices that refuse to subsidise algorithmic drift.
Most agencies treat paid media as an e-commerce volume exercise. We engineer defensive search architectures for regulated UK professional practices investing £5,000 to £50,000+ monthly, connecting ad queries directly to signed commercial instructions.
The 4-Stage Forensic Audit Protocol
Read-Only Authorisation
You provide your 10-digit Google Ads Customer ID. We link via read-only Manager access with zero modification permissions or access to sensitive payment methods. Your account configuration remains untouched.
Emergency Negative Token Relief
Within 48 hours of confirmed access, we extract your search query logs and deliver an immediate negative token exclusion file (.csv) to halt live broad-match budget bleeding while our deep diagnostic proceeds.
Signal & Attribution Reconstruction
Algorithmic n-gram token analysis across your search history, auditing Consent Mode v2, conversion tracking tags, and CRM feedback loops to expose Smart Bidding poisoning and unqualified lead leakage.
Executive Roadmap & Retainer Credit
We deliver your written forensic roadmap, master negative ring-fence database, and an executive video walkthrough. 100% of your £495 audit fee is credited against Month 1 retainer fees if retained.
Architectures Engineered for Regulatory Realities
Generic agency tactics fail in high-value UK sectors. We engineer bespoke intake funnels aligned with statutory compliance bodies and fee-earning revenue milestones.
Legal & Law Firms
Defensive negative keyword moats blocking 2,400+ Legal Aid and court queries. Direct CRM imports from Clio, LEAP, and Peppermint for high-value commercial instructions.
Private Healthcare Clinics
Verified 38% reduction in cost per consultation by isolating private self-pay procedural demand from routine NHS search drift under CAP Code Section 12.
Medical Aesthetics
Strict advertising governance prohibiting prescription-only medicine (POM) promotion to the public. High-intent consultation intake models for doctor-led clinics.
Private Dental Practices
Ring-fencing £2,000+ implant and cosmetic margins by filtering routine NHS inquiries and informational hygiene searches from private treatment demand.
B2B HR Consultancies
Dual-channel Google Search and LinkedIn InMail pipeline acceleration, shortening B2B sales cycles from 90 to 45 days through strict corporate employer targeting.
Commercial Financial Services
Intent-gating commercial lending and wealth management terms to filter retail consumer debt traffic, securing high-net-worth instructions and corporate loans.
The Technical Foundations of Account Performance
1. Negative Token Ring-Fencing
Our database of over 2,400 non-commercial modifiers isolates transactional commercial intent, preventing Smart Bidding algorithms from deploying budget against zero-intent search drift.
2. Offline Conversion Tracking (OCT)
We connect your CRM directly to Google Ads APIs, streaming verified revenue milestones (attended consultations, signed retainers) back to bidding engines to stop signal poisoning.
3. Intake Conversion Rate Optimisation
We construct multi-step qualification funnels that remove friction for commercial decision-makers whilst filtering tyre-kickers before they reach your front-desk.
4. Statutory Compliance Guardrails
Pre-engineered regulatory safeguards designed specifically for SRA, GDC, CQC, and FCA codes, preventing account suspensions and statutory advertising breaches.
Commission a Forensic Paid Search Diagnostic
Find out exactly how much capital is leaking into broad-match drift, informational queries, and uncalibrated Smart Bidding. Initial emergency negative token relief delivered within 48 hours of access, followed by your full forensic roadmap within 7 to 10 working days. 100% credited against your Month 1 retainer fee.
Commission Forensic Audit (£495 + VAT)