Proprietary Forensic Technology

Free PPC & Google Ads Forensic Tools

We build specialist diagnostic applications for UK businesses spending £5,000 to £30,000+ monthly on paid search. Test your account performance without sharing third-party API credentials.

New Release

Search Term Forensic Auditor

Drop your Google Ads Search Terms CSV report into this browser application to automatically evaluate and segment search queries into Negate, Keep, Monitor, and Reroute.

  • ✓ 100% Client-Side Privacy (Data stays in your browser)
  • ✓ Automated Negative Keyword Detection & One-Click Export
  • ✓ Landing Page Intent Mismatch Identification
Launch Search Term Auditor →
Benchmark Tool

UK PPC Ad Spend Waste Calculator

Benchmark estimated monthly budget leakage in your paid search accounts based on UK sector-specific query bleed and conversion friction.

  • ✓ Calibrated for UK Healthcare, Legal, Aesthetics, Dental & HR
  • ✓ Search Bleed, Mobile Friction & Network Leak Diagnostics
  • ✓ Instant Spend Waste Projections for £5k to £40k Budgets
Calculate Account Waste →