Proprietary Forensic Technology
Free PPC & Google Ads Forensic Tools
We build specialist diagnostic applications for UK businesses spending £5,000 to £30,000+ monthly on paid search. Test your account performance without sharing third-party API credentials.
New Release
Launch Search Term Auditor →
Search Term Forensic Auditor
Drop your Google Ads Search Terms CSV report into this browser application to automatically evaluate and segment search queries into Negate, Keep, Monitor, and Reroute.
- ✓ 100% Client-Side Privacy (Data stays in your browser)
- ✓ Automated Negative Keyword Detection & One-Click Export
- ✓ Landing Page Intent Mismatch Identification
Benchmark Tool
Calculate Account Waste →
UK PPC Ad Spend Waste Calculator
Benchmark estimated monthly budget leakage in your paid search accounts based on UK sector-specific query bleed and conversion friction.
- ✓ Calibrated for UK Healthcare, Legal, Aesthetics, Dental & HR
- ✓ Search Bleed, Mobile Friction & Network Leak Diagnostics
- ✓ Instant Spend Waste Projections for £5k to £40k Budgets